Client Background
Dye Candy is a vibrant hair salon that prides itself on creating a fun, welcoming environment where every client feels special and confident. The salon’s mission is to provide an uplifting experience that reflects its lively, unique atmosphere.
Design Brief
Dye Candy sought a complete rebrand to align with its energetic and fun-loving approach to hair care. The objective was to create a visual identity that not only emphasized the salon’s expertise and transparency but also celebrated self-expression. The new brand needed to immediately excite and empower clients as they stepped through the door.
The Result
I created a fresh branding strategy that captured Dye Candy’s playful personality, featuring a bold logo, energetic colour palette, and cohesive brand messaging. The visual elements embodied the salon’s vibrant and approachable vibe, resulting in a successful rebrand that enhanced the overall client experience.