Project Background
Nomi Designs is a minimalist slow-fashion brand based in Victoria, BC, that specializes in sustainable linen clothing and lifestyle items. The goal of the website redesign was to enhance their online presence and better align it with the brand’s eco-friendly and minimalist values.
Design Brief
The project involved a comprehensive redesign of the eCommerce website, focusing on improving user experience and simplifying the shopping process. Key areas for improvement included the homepage, shop page, and checkout process. The objective was to create an intuitive, seamless shopping experience that reflected the brand’s ethos.
The Result
I developed a user-friendly and visually appealing website through extensive research, wireframes, and interactive prototypes. The redesign improved site navigation and optimized the checkout flow, ultimately enhancing the overall user experience.