Project Background
For this magazine project, I conceptualized and designed FELLOW, a lifestyle brand focused on inspiring and empowering individuals to embrace mindful and authentic living. FELLOW targets vibrant, motivated individuals in their 20s and 30s who are passionate about personal growth and mindfulness.
Design Brief
The objective of this project was to create a cohesive aesthetic for the FELLOW brand, ensuring that the design and content reflected the magazine’s core values. I was tasked with developing the layout and overall visual direction for the entire magazine. The goal was to produce an engaging, visually appealing publication that could captivate and resonate with its target audience.
The Result
I designed FELLOW with a clean, earthy aesthetic to align with the brand’s emphasis on mindfulness. I crafted custom illustrations and incorporated interactive elements, creating a visually dynamic and engaging experience for readers. The final product not only reflected my expertise in layout design but also effectively captured the brand’s essence, resulting in positive feedback from the audience.